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Creative
Creative Media: Beauty by Hand
Here on Open, there are a lot of original resources to browse and download—all of them created by our in-house pastors, videographers, writers, and designers. Let's take a look behind the scenes at the creation of one of our images…and it didn’t involve genius-level Photoshop skills. One o...
Creative
Creative Media: Celebrating 20 Years
The Life.Church brand update coincided with our 20 year anniversary in 2016, and we had a blast celebrating everything God has done. Perhaps the most poignant thing about our rebranding process was realizing how the brand isn’t just art elements that we create. The brand actually embodies the Life...
Creative
Creative Media: Creating a Brand Book
In 2016, we rolled out an extensive brand update. For us, keeping everyone on the same page during our brand update was really important. We had a few meetings but the thing that helped the most was creating a solid, clear brand book that outlined every use-case for the brand. When you're dealing w...
Creative
Creative Media: New Brand, New Name
Our name change from LifeChurch.tv to Life.Church gave us a great opportunity to focus our brand on the key elements that make up who we are. When planning your brand, stay true to who you are and create a brand that reinforces and builds up who you aspire to be....
Creative
Creative Media: The Plan Before the Brand
If you're wondering how to begin a rebranding process, we’ve learned a few things working through our own brand update, and we'd love to share those learnings with you. A rebranding doesn’t have to be a redefinition. Our brand update was about clarifying who we are. We started by digging into what...
Creative
Church Social Media: Third-Party Apps
What are the go-to apps that churches use to manage social media? We haven’t used all of these here at Life.Church, but a group of churches at the Church Social Media Roundtable created this list of their must-have social media tools: Project Management Monday.com Wrike Workfront A...
Creative
Church Social Media: TikTok and Instagram
Live from the Church Social Media Roundtable, hear from Chris Harvey of Transformation Church and Adam Moore of Hillsong Church to learn about TikTok and advanced Instagram strategies. These tips were gathered from the Church Social Media Roundtable, an event featuring twelve of the most creative...
Creative
Church Social Media: Volunteers
What could church social media volunteers do? Churches can be run on volunteers, and at Life.Church, we couldn’t do what we do as a ministry without volunteers. But, how do you use volunteers as part of your social media team? Volunteers can play a variety of roles on your social media team,...
Creative
Church Social Media: Volunteers and 3rd Party Tools
Live from the Church Social Media Roundtable, hear from Haley Veturis of Bayside Church and Katelyn Deitz of Fresh Life Church to learn about how to use volunteers and third-party tools in church social media. These tips were gathered from the Church Social Media Roundtable, an event featuring tw...
Creative
Church Social Media: YouTube
YouTube is a go-to for many people, and it’s the second largest search engine, behind Google. Knowing that many people are searching YouTube to answer their common questions, how can we as the Church best utilize this platform? YouTube Strategies for Churches Use short-form videos to...
Creative
Church Social Media: YouTube and Instagram Strategies
Live from the Church Social Media Roundtable, hear from Dave Adamson of North Point Church and Johnathan Sheehan of Passion City Church to learn about how to maximize YouTube and Instagram for your church. These tips were gathered from the Church Social Media Roundtable, an event featuring twelve...
Creative
Church Social Media: ​Advanced Strategies for Facebook and Instagram
If your church is on social media, chances are you use Facebook and Instagram as part of your strategy. So, how do you grow an audience on these platforms? What are tips for engagement? And, what about influencer marketing? At the Church Social Media Roundtable, social media managers and communic...
Leadership
Good Social Media or a Prideful Heart?
We know God opposes the proud. But some forms of social media seem to have redefined what pride is and what it’s not. For example: Imagine if I stood before our church and repeated things I had heard others say: “Joe Smith said, ‘Pastor Craig, you are the best preacher ever! Your sermons cha...
Communications
Scale Your Social Media Through Volunteers - Unit 4
Have you ever found yourself wishing you had more people to help monitor your social media channels and engage with your community? In this training, you’ll hear how we recruit and train a team of social media volunteers at Life.Church. To see the rest of the "Communications for Churches" course,...
Communications
Don't Ignore Your Social Media Data - Unit 3
When it comes to your social media content strategy, data might be one of the most overlooked elements to consider. At Life.Church, we adopted an expression: “The algorithm isn’t the problem, our content is.” In this training, you’ll hear some practical tips about how you can evaluate your social m...