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Creative
Church Social Media: Advanced Strategies for Facebook and Instagram
If your church is on social media, chances are you use Facebook and Instagram as part of your strategy. So, how do you grow an audience on these platforms? What are tips for engagement? And, what about influencer marketing? At the Church Social Media Roundtable, social media managers and communicat...
Leadership
Craig Groeschel Leadership Podcast: How to Develop Leaders
Thank you for joining the Craig Groeschel Leadership Podcast! Last month, we talked about four dark sides developers can tend toward that keep them from leading effectively. Today, we’re going to talk about developing leaders. Developing people doesn’t happen accidentally. Developing leaders mu...
Leadership
5 Ways the Best Leaders Think Master Class
5 WAYS THE BEST LEADERS THINK: MASTER CLASS WORKBOOK YOU’RE A PASTOR. YOUR MIND MATTERS. Find the five master class teaching videos from Craig Groeschel on YouTube. To walk through this workbook with your team, download the PDF. Our minds are elastic. Over...
Leadership
Craig Groeschel Leadership Podcast: Giving and Receiving Feedback, Part 1
Without a doubt, one of the most important tools to develop in your organization is a consistent culture of feedback. Many of us want to know when we are doing something right, but we might also fear or avoid hearing feedback when we’re not. What’s interesting is that most people don’t know how t...
Creative
Creative Media: Creating a Brand Book
In 2016, we rolled out an extensive brand update. For us, keeping everyone on the same page during our brand update was really important. We had a few meetings but the thing that helped the most was creating a solid, clear brand book that outlined every use-case for the brand. When you're dealing wi...
Creative
Creative Media: New Brand, New Name
Our name change from LifeChurch.tv to Life.Church gave us a great opportunity to focus our brand on the key elements that make up who we are. When planning your brand, stay true to who you are and create a brand that reinforces and builds up who you aspire to be....
Creative
The First Step in Creating Your Brand
A church should definitely think about its brand—you represent some version of yourself to the world whether it's intentional or not. This first step is a great way to get started, and it doesn't cost a thing....
Creative
Creative Media: The Plan Before the Brand
If you're wondering how to begin a rebranding process, we’ve learned a few things working through our own brand update, and we'd love to share those learnings with you. A rebranding doesn’t have to be a redefinition. Our brand update was about clarifying who we are. We started by digging into what...
Creative
Creative Media: Celebrating 20 Years
The Life.Church brand update coincided with our 20 year anniversary in 2016, and we had a blast celebrating everything God has done. Perhaps the most poignant thing about our rebranding process was realizing how the brand isn’t just art elements that we create. The brand actually embodies the Life....
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