In 2016, Life.Church updated its name and branding. It also updated the way it talks internally about its branding by creating this extensive Branding Guidelines document that covers everything from how to structure a headline to what fonts we use. 
Use it as a reference for how to build your own branding guidelines. 

In 2019, an updated Branding Guideline was written. It is the guidelines our Central Offices and Campuses use today.